Standard Digital includes access to a wealth of global news, analysis and expert opinion. In her book, Twitter and Tear Gas, she asserts that “inundating audiences with information, producing distractions to dilute their attention and focus, delegitimizing media that provide accurate information (whether credible mass media or online media), deliberately sowing confusion, fear, and doubt by aggressively questioning credibility (with or without evidence, since what matters is creating doubt, not proving a point), creating or claiming hoaxes, or generating harassment campaigns designed to make it harder for credible conduits of information to operate, especially on social media which tends to be harder for a government to control like mass media.” Use of internet platforms in this manner undermines democracy in a way that cannot be fixed by moderators searching for fake news or hate speech.During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. Instead of denying access to communications and information, bad actors can now use internet platforms to confuse a population, drowning them in nonsense. “Zeynep Tufekci, the UNC scholar who is one of the world’s foremost experts on the impact of emerging technology in politics, has observed that internet platforms enable the powerful to affect a new kind of censorship. Zucked: Waking Up to the Facebook Catastrophe
Microtargeting transforms the public square of politics into the psychological mugging of every voter.” In combination with the platforms’ persuasive technologies, microtargeting becomes another tool for dividing us. In theory, each voter could be attracted to a candidate for a different reason. If a campaign knows a voter believes strongly in protecting the environment, it can craft a personalized message blaming the other candidate for not doing enough, even if that is not true.
Instead they can invert the model, using microtargeting to identify whatever issue motivates each voter and play to that. Candidates no longer have to search for voters who share their values. Facebook, in particular, enables advertisers to identify an emotional hot button for individual voters that can be pressed for electoral advantage, irrespective of its relevance to the election. “One business practice I want to eliminate is the use of microtargeting in political advertising.
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